Exhibitor set-up

Registration

TFI Committee Meetings

Happy Hour & Attendee Orientation on the Showfloor

Registration

Breakfast on the Showfloor

Bridging Global Policy and Local Agriculture

Agronomists play a critical role in translating complex market conditions into trusted, actionable guidance for growers. Join us for our keynote session to examine how today’s farm economy and broader geopolitical forces are influencing on-farm decision-making. This keynote will also explore the near-term future of ag retail through a practical lens, focusing on the trends already shaping agronomists’ conversations with growers, from precision ag and innovative crop inputs to stewardship and sustainability. The session will challenge and inspire agronomy professionals to lead with confidence as they help customers navigate uncertainty while preparing for what’s next in retail agriculture.

Exhibitor Showcase

Is there a ROI on Sulfur?

Sulfur is increasingly recognized as a yield-limiting nutrient, but profitable application depends on more than simply correcting a deficiency. This session explores how to evaluate the likelihood of a crop response to sulfur and determine whether that response delivers a positive return on investment. Attendees will learn how soil type, organic matter, cropping history, yield goals, and weather patterns influence sulfur availability and crop uptake. Using research data and real-world field examples, the discussion will focus on risk-based decision-making—when sulfur applications are most likely to pay, when they may not, and how to fine-tune rates and timing to maximize economic return.

Real-World Success with 4R Nutrient Stewardship

What happens when nutrient stewardship is treated as a business strategy, not a compromise? Drawing from the real-world case studies from TFI’s 4R Advocate Program, this session highlights how growers and retailers apply the Right Source, Right Rate, Right Time, and Right Place to drive measurable results on the farm. Speakers will share lessons learned from diverse regions and cropping systems, showing how 4R practices improve nutrient use efficiency, protect soil and water resources, and support yield. Beyond agronomics, the session explores how trusted grower–retailer partnerships and peer-to-peer leadership strengthen rural communities and build confidence with consumers and policymakers. Attendees will gain practical insights into blending economic performance, environmental stewardship, and community sustainability—proving that when the 4Rs work together, everyone benefits.

The Science on Biostimulants in the Midwest

Biostimulants are gaining attention across Midwest cropping systems, yet questions remain about efficacy, consistency, and return on investment. This panel brings together leading researchers and practitioners to review the latest peer‑reviewed science on biostimulant products, modes of action, and field performance in corn, soybean, and specialty crops. Speakers will discuss trial results, agronomic considerations, and knowledge gaps to help advisors, growers, and industry make evidence‑based decisions for diverse soils, climates, and management systems across the region.

Networking Lunch (Exhibitor Showcase)

Location: Exhibit Hall

Unlocking Revenue Streams for Conservation Practices

As conservation programs expand and demand for technical expertise grows, becoming a USDA Technical Service Provider (TSP) as a CCA can create powerful new revenue opportunities for consultants, planners, and ag professionals. This session explores how TSP certification can position your business to support conservation practices while accessing funded projects through federal and state programs. Participants will learn what it takes to become a TSP, the types of services that are in high demand, and how to successfully navigate contracts, compliance, and grower-customer engagement. Through real-world examples and practical guidance, this session will show how conservation work can be both environmentally impactful and financially sustainable – helping you diversify your services, strengthen customer relationships, and grow your business.

Cover Cropping in the Age of Nutrient Loss Reduction Strategies

This session examines the economic and environmental dimensions of cover cropping within contemporary nutrient loss reduction strategies. Presentations will explore impacts on soil health, nutrient cycling, and water quality alongside cost considerations, returns, and adoption challenges. By integrating research findings, on‑farm perspectives, and policy contexts, the session highlights key trade‑offs and decision‑making factors shaping the role of cover crops in sustainable nutrient management.

Translating Market Conditions into Grower Conversations

Fertilizer is one of the most important tools for a grower — and lately one of the most unpredictable costs in the budget. When prices move sharply or don’t seem to match what’s happening with U.S. crop prices, it’s natural to wonder what’s really going on. As a trusted resource for growers, you’ve likely been asked a variety of questions. Growers need clarity about why fertilizer prices rise, fall, and sometimes seem disconnected from their local ag economy. Join this session to get clear, up-to-date information, in one place, about the factors driving today’s fertilizer market so you can support customers in making the best decisions for their operation.

Reception on the Showfloor