John Duff is a seasoned leader in agribusiness, with a focus on creating transformative market opportunities for sorghum farmers. As founder of Serō Ag Strategies and strategy consultant to National Sorghum Producers, John has driven numerous initiatives that capitalize on the economic potential of sorghum, including developing strategies for bringing new market opportunities and securing private equity for startups. His tenure on staff at National Sorghum Producers saw the reopening of a $1.1 billion sorghum export market and a $70 million grant secured to create low carbon fuel market opportunities for sorghum farmers. A trusted industry voice, John continues to advocate for more sustainable products that empower farmers and expand their market reach. John graduated from Texas Tech University with an undergraduate degree in agribusiness in 2012 and an MBA in 2021.
The Fertilizer Institute